Certificate Course in Digital Marketing (CDM)

Program Brief

A 3-month 360 degree course offered with Google certification in live project-mode incorporating marketing strategy planning based on Social Media Marketing (SMM) tools.

ELIGIBILITY : Class 10 + 2 Pass with basic computer acumen

Duration : 3 Months - Certificate Course

Program Overview

A rigorous 3-month certificate course which offers an in-depth study in Digital Marketing orientation, strategy planning and services including effective utilization of Social Media Marketing (SMM) tools. A one-of-its-kind 360-degree digital marketing training programme which comes with 6 Google certifications, and offers internship opportunity along with live project training to enable the practical implementation approach simultaneously with classroom discussions. The interactive sessions by industry leaders provide the much needed added boost to freshers looking forward to making a mark in the digital marketing platform.

Course Information

For freshers or professional students looking to create their knowledge base in the digital platform for effective digital marketing strategies and brand visibility know-how for organizations in the modern digital era, this course acts as a perfect one-stop solution. The 3-month intensive digital marketing orientation course in interactive technology with the focus on search engine marketing (SEM), mobile app marketing, e-commerce marketing, email marketing as well as google analytics gives marketing aspirants the much-needed competitive edge before jumping on the corporate bandwagon.

Program Outline

MODULE 1: Digital Marketing Orientation

MODULE 2: Website Creation

MODULE 3: Search Engine Optimisation(SEO)

MODULE 4: Search Engine Marketing(SEM/Google Ads)

MODULE 5: Social Media Marketing(SMM)

MODULE 6: Email Marketing

MODULE 7: Inbound Marketing

MODULE 8: Google Analytics

MODULE 9: Content Marketing

MODULE 10: Mobile App Marketing

MODULE 11: Online Reputation Management

MODULE 12: Affiliate Marketing

MODULE 13: E-commerce Marketing

MODULE 14: How to Grow Digital Marketing Services

MODULE 15: Digital Marketing Strategy Planning

FAQs

WHAT KIND OF JOBS WILL I GET AFTER COMPLETION OF THE COURSE?

Students who complete our certificate program typically find jobs in various marketing positions in the corporate sector. You can aim to be a digital marketing expert, marketing/sales executive, marketing/sales manager, corporate relationship executive/manager, business relationship manager and so on. Career options in digital marketing are not limited to traditional businesses. Such candidates are highly sought after in service sectors such as BFSI, finance, retail, healthcare, tourism, educational institutions as well as ITeS sector where customers and employers need to connect constantly via digital platforms such as social media.

WHAT IS THE TYPICAL SALARY LEVEL?

Income mostly depends upon the candidate’s qualifications, skills and experience. Digital marketing professionals can typically earn between Rs 10,000 - Rs 25,000 per month. Though sky is the limit as Digital marketing professionals are in high demand in the industry.

DO STUDENTS HAVE ANY INTERNSHIP OPPORTUNITIES?

The course offers internship opportunity along with live project training to enable the practical implementation approach simultaneously with classroom discussions. The interactive sessions by industry leaders provide the much needed added boost to freshers looking forward to making a mark in the digital marketing platform. Such industry sessions may also provide probable opportunities for placement assistance post course completion.

Placement Information

Students get the competitive advantage to intern or be placed full-time with corporates and institutions looking for digital marketing specialists.